Treasured by ancient empires
Long before the days of Pablo Escobar and Colombian drug lords, the coca plant held a mystical, powerful role to the people who grew them. In ancient Peruvian society, the coca’s leaves were prized throughout the Incan Empire, treasured for its abilities to fight hunger and illness.
A flavor as rich as its history
It took just one chance encounter – a coca leaf chewing ceremony with an indigenous tribe, during a backpacking trip through the rainforest – to bring our founders face to face with the mystical flavors of the coca leaf. Our founders were well suited to transform the coca leaf’s flavors into a gin unlike any other. Between the two of us, we bring a 112 year, 4th generation family history of gin distilling, and an unbridled passion for gin. The result? An incredibly well-balanced, lively combination of subtle, bitter coca, with bright notes of tamarillo, papaya, and South American dragon fruit.
A gift of unparalleled distinction
And our premium gin is held in the bottle it deserves. Its premium design, created by some of the industry’s most revered designers, is finished with real 24K gold leaf.
Seeking an Adventurous Twist of Taste ?
We're not on the sidelines. We play the game of life… and we play it to the death.
That’s why we created Amuerte. As a prominent reminder that death is never far, and to that end, life should be celebrated to the fullest.
My wife Eveline and I have been on a year-long quest; to travel the globe, and seek the ultimate ingredients for a gin that would captivate the senses of all true gin lovers around the world.
This journey took us deep into the vast rainforest of Colombia where we watched many indigenous tribes chewing down on coca leaves. During a ceremony with the Wiwa tribe, we were offered this ancient, widely-regarded medicinal leaf ourselves. I immediately realized this bitter, yet strangely compelling leaf was the ingredient we were looking for.
As soon as we were back in the bright lights of civilization, I called my cousin Jeffrey back home in Belgium; ‘get the distiller ready, there is some coca coming your way’.
Over the past 112 years, the massy family has mastered the art of distilling
No other gin in the world offers the expertise of 4 generations hand-crafted Belgian gin and jenever-making combined with carefully hand-picked coca leaves from the source. Add in a masterful bottle design made by top designers Havi Cruz & Adrian Dominguez , and this is something really quite special.
You could own one of these bottles and own the most unique gin you will ever look at – and that’s before you drink it.
Get yours today!