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Amuerte origins

LE ORIGINI DI AMUERTE

Amuerte design

The treasure of antique empires.
Long before the time of Paolo Escobar and of the Colombian drug dealers, the cocaine plant had a powerful mystical role for the people who cultivated it. In the antique Peruvian society, cocaine leaves were appreciated in the whole Inca Empire for their natural properties helpful to fight hunger and sicknesses.


History which is worthy of a unique Gin.
A casual encounter was enough for it all to start: it all happened after witnessing how a local tribe chewed some cocaine leaves during a trip with rucksacks through the tropical forest. Thanks to this experience we discovered the mystical savour of the coca leaves. Our family, who is well skilled at transforming the taste of leaves into a unique gin, has a history dating back 112 years. We have namely arrived to the fourth generation and have become experts at distilling gin, with true passion. We have thus obtained an incredible, well balanced, vivacious cocaine flavour that is fine and bitter with brilliant notes of tamarillo, papaya, and South American drake.

 

AMUERTE BLACK BOTTLE

CARPE DIEM. ENJOY YOUR LIFE

We're not on the side-line. We play the game of life… and we play it to the death.

That’s why we created Amuerte. As a prominent reminder that death is never far, and to that end, life should be celebrated to the fullest.

My wife Eveline and I have been on a year-long quest; to travel the globe, and seek the ultimate ingredients for a gin that would captivate the senses of all true gin lovers around the world. This journey took us deep into the vast rainforest of Colombia where we watched many indigenous tribes chewing down on coca leaves. During a ceremony with the Wiwa tribe, we were offered this ancient, widely-regarded medicinal leaf ourselves. I immediately realized this bitter, yet strangely compelling leaf was the ingredient we were looking for. As soon as we were back in the bright lights of civilization, I called my cousin Jeffrey back home in Belgium; "get the distiller ready, there is some coca coming your way".

 

JEROEN CO-FOUNDER AMUERTE

 

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